Product Designer · Ireland
I design research‑informed workflows for enterprise products, operational tools, accessibility challenges, and multi‑system environments — the places where clarity, confidence, and decision quality matter most.
CHOOSE WISELY
Reframed scheduling from a calendar-placement task into a dispatch decision workspace that helped users evaluate capacity, route impact, priority, and assignment risk before committing work to the field.
Four days of field research with technicians and Field Managers exposed where AMH's live Turn platform stopped matching the work, producing evidence-backed recommendations across immediate, product-design, and strategic horizons.
Payments and collections flows that balance resident experience against compliance constraints and the operational paths for recovering missed payments.
Restructuring how support knowledge is found and trusted across a large enterprise — so the right answer surfaces before a ticket is raised.
A conceptual mobile app that helps university students turn podcasts, audiobooks, and text-to-speech into reusable study material through timestamped clips, transcripts, lab notes, and collaboration.
An early-stage web3 product ecosystem exploring how digital creatures can evolve through participation, battles, lore, social proof, and a visible history that develops across seasons.
THERE IS NO
Before I touch a screen, I learn how people actually use the system — the decisions they make, the tools they move between, the handoffs that fail, and the knowledge that lives in one person’s head. No screen work yet.
A flow describes what happens. A decision moment is where something consequential gets committed — with incomplete information, under pressure, at speed. That’s where design energy pays off.
Engineering cost, data availability, API limitations — these aren’t things to negotiate around later. They’re design information. Some of my best solutions came from finding out my first idea was too expensive.
Simplification that hides complexity creates brittle products. The work is first to make the system visible — to users, to the team, to the business — so that what gets simplified is understood, not just glossed over.
A VERY SET
THE SURVIVE
I’m a Senior UX Designer who helps product teams turn complex systems into clearer decisions, workflows, and shippable product direction.
My work sits at the intersection of user needs, operational reality, business rules, and technical constraints.
Rather than starting with screens, I start by understanding the system: who is involved, what decisions need to be made, what information is missing, where handoffs break down, and which constraints shape what can realistically be built.
I use research to reduce uncertainty, accessibility to raise the quality bar, and prototypes to make product behaviour easier to evaluate earlier. I also use AI tools as accelerators for synthesis, exploration, and early prototyping — with human judgement, evidence, and product constraints as the verification layer.
Across enterprise UX, operational tooling, scheduling workflows, payment experiences, support discovery, and multi-system products, the pattern is consistent: strong design makes complexity understandable enough for teams to decide what should happen next.
Contact
I’m happy to walk through any case study in depth, share work that isn’t public, or talk about a role.
