:root {
  --paper: #f6f5f1;
  --ink: #17242c;
  --muted: #56636a;
  --blue: #1855ef;
  --line: #d4d8d5;
  --serif: "Newsreader", Georgia, serif;
  --sans: "Instrument Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --mono: "Spline Sans Mono", ui-monospace, monospace;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 28px; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 17px/1.6 var(--sans); -webkit-font-smoothing: antialiased; }
body.image-opened { overflow: hidden; }
a { color: inherit; text-underline-offset: 5px; }
button { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
a:focus-visible, button:focus-visible { outline: 3px solid var(--blue); outline-offset: 6px; }
img { display: block; max-width: 100%; height: auto; }
figure, p, h1, h2, h3, dl { margin: 0; }
h1, h2, h3 { font-weight: 500; }
.page-width { width: min(1200px, calc(100% - 96px)); margin-inline: auto; }
.skip { position: fixed; left: 20px; top: 16px; z-index: 20; padding: 12px 20px; background: var(--ink); color: white; transform: translateY(-180%); }
.skip:focus { transform: translateY(0); }
.skip:not(:focus) { clip-path: inset(50%); width: 1px; height: 1px; overflow: hidden; padding: 0; white-space: nowrap; }
.site-header { min-height: 104px; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); }
.wordmark { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; font-size: 24px; font-weight: 600; letter-spacing: -.9px; }
.wordmark img { width: 29px; height: 31px; object-fit: contain; }
nav { display: flex; align-items: center; gap: 32px; font-size: 14px; }
nav a { text-decoration: none; }
nav a:hover { color: var(--blue); }
nav a:last-child { padding-bottom: 3px; border-bottom: 1px solid var(--ink); }
.edition { display: flex; justify-content: space-between; gap: 20px; padding-block: 17px; color: var(--muted); font-size: 12px; }
.edition > span { font-family: var(--mono); font-size: 10px; letter-spacing: .02em; text-transform: uppercase; }
.edition a:hover { color: var(--blue); }
.hero { padding-block: 61px 64px; }
.hero-topline { display: flex; align-items: baseline; justify-content: space-between; gap: 20px; }
.eyebrow, .read-time { font-family: var(--mono); font-size: 11px; line-height: 1.5; }
.eyebrow { color: var(--blue); letter-spacing: .08em; text-transform: uppercase; }
.read-time { color: var(--muted); }
.hero-grid { display: grid; grid-template-columns: 1.25fr .75fr; gap: 70px; align-items: end; margin-top: 31px; }
h1 { font-family: var(--serif); font-size: clamp(74px, 7.7vw, 112px); line-height: .96; letter-spacing: -.055em; }
h1 em { font-weight: 400; color: var(--blue); }
.hero-intro { max-width: 425px; padding-bottom: 6px; }
.hero-thesis { margin-bottom: 19px; font-size: 25px; line-height: 1.32; letter-spacing: -.025em; }
.hero-intro > p:not(.hero-thesis) { color: var(--muted); }
.text-link { display: inline-flex; align-items: center; gap: 28px; margin-top: 26px; font-size: 14px; font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--ink); padding-block: 5px; }
.text-link:hover { color: var(--blue); border-color: var(--blue); }
.project-facts { display: grid; grid-template-columns: 1.12fr 1.1fr 1fr; gap: 32px; margin-top: 54px; padding-block: 22px 0; border-top: 1px solid var(--line); }
.project-facts dt { margin-bottom: 9px; font: 10px/1.4 var(--mono); text-transform: uppercase; letter-spacing: .06em; color: var(--muted); }
.project-facts dd { margin: 0; font-size: 14px; line-height: 1.6; }
.hero-art { margin-top: 42px; background: #081626; }
.hero-art img { width: 100%; height: auto; }
.design { padding-block: 42px 86px; }
.chapter-heading { display: grid; grid-template-columns: 1fr; gap: 18px; align-items: start; }
.chapter-heading .eyebrow { padding-top: 0; }
h2 { font: 400 clamp(38px, 4.1vw, 56px)/1.07 var(--serif); letter-spacing: -.035em; }
.section-intro { max-width: 735px; margin: 24px 0 36px; color: var(--muted); font-size: 18px; }
.before-after { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 28px; }
.comparison-panel { display: flex; flex-direction: column; padding: 24px; border: 1px solid var(--line); background: #fffdfa; }
.comparison-panel--after { border-color: #b8c9f8; }
.comparison-panel figcaption { flex: 1; padding-bottom: 24px; }
.comparison-panel:not(.comparison-panel--after) .eyebrow { color: var(--muted); }
.comparison-panel h3 { margin-block: 15px 11px; font-size: 25px; line-height: 1.25; letter-spacing: -.025em; }
.comparison-panel figcaption > p:last-child { color: var(--muted); font-size: 15px; }
.comparison-image { aspect-ratio: 4 / 3; background: #eeede8; border: 1px solid var(--line); }
.comparison-image > img { width: 100%; height: 100%; object-fit: contain; }
.comparison-note { margin-top: 16px; color: var(--muted); font-size: 12px; max-width: 870px; }
.screen-mat { padding: 30px 90px; background: #dce6e8; }
.image-link { display: block; position: relative; cursor: zoom-in; text-decoration: none; }
.image-link > img { width: 100%; }
.main-screen .image-link { box-shadow: 0 6px 25px #14313b15; }
.image-open { position: absolute; bottom: 14px; right: 14px; display: flex; align-items: center; gap: 17px; padding: 9px 13px; background: #fff; color: var(--ink); border: 1px solid #c3cdcf; font-size: 11px; line-height: 1.4; box-shadow: 0 2px 10px #152a3010; }
.image-link:hover .image-open { background: var(--ink); color: white; border-color: var(--ink); }
.screen-reading { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; padding-block: 24px; border-bottom: 1px solid var(--line); }
.screen-reading > div { display: flex; gap: 15px; }
.detail-index { padding-top: 2px; color: var(--blue); font: 11px/1.6 var(--mono); }
.screen-reading p { color: var(--muted); font-size: 14px; line-height: 1.55; }
.screen-reading strong { display: block; margin-bottom: 5px; color: var(--ink); font-size: 15px; font-weight: 600; }
.tradeoff { display: grid; grid-template-columns: 1fr 2fr; gap: 32px; padding-top: 34px; }
.tradeoff .eyebrow { padding-top: 6px; }
.tradeoff > div { display: grid; grid-template-columns: .95fr 1.05fr; gap: 30px; }
.tradeoff h3 { font-size: 23px; line-height: 1.25; letter-spacing: -.025em; }
.tradeoff p:not(.eyebrow) { font-size: 15px; color: var(--muted); }
.decision-section { padding-block: 79px 82px; background: #eaece7; }
.decision-pair { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; margin-top: 42px; }
.detail-image { overflow: hidden; aspect-ratio: 1.6; background: #fff; border: 1px solid #d5dcd9; }
.detail-image > img { position: absolute; max-width: none; height: auto; }
.detail-image .image-open { display: none; }
.filter-detail > img { width: 342%; left: -243%; top: -35%; }
.review-detail > img { width: 180%; left: -37%; top: -55%; }
.decision figcaption { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 6px 15px; padding-block: 10px 24px; color: var(--muted); font: 10px/1.5 var(--mono); }
.decision figcaption span:last-child { font-family: var(--sans); }
.decision h3 { margin-bottom: 13px; font-size: 24px; line-height: 1.3; letter-spacing: -.025em; }
.decision > p { max-width: 490px; color: #4e5b62; font-size: 16px; }
.research { display: grid; grid-template-columns: .87fr 1.13fr; gap: 76px; align-items: center; padding-block: 104px; }
.research h2 { margin-block: 19px 24px; }
.research-copy > p:not(.eyebrow) { margin-top: 17px; font-size: 16px; color: var(--muted); }
.research-copy .evidence-note { padding-left: 15px; border-left: 2px solid #aab5b5; font-size: 13px !important; }
.sketch-label { display: flex; gap: 15px; justify-content: space-between; margin-bottom: 14px; font: 10px/1.5 var(--mono); color: var(--muted); }
.sketch .image-link { border: 1px solid #c9c5b8; }
.sketch figcaption { margin-top: 14px; font-size: 13px; color: var(--muted); }
.research-board { grid-column: 1 / -1; border-top: 1px solid var(--line); padding-top: 30px; }
.research-board-heading { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; align-items: start; margin-bottom: 24px; }
.research-board-heading h3 { font-size: 27px; line-height: 1.25; letter-spacing: -.025em; }
.research-board-heading p { color: var(--muted); font-size: 15px; }
.research-board > .image-link { border: 1px solid var(--line); background: white; }
.research-board figcaption { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 10px 24px; margin-top: 14px; color: var(--muted); font-size: 12px; }
.research-board figcaption a { color: var(--blue); }
.outcome { padding-block: 84px; background: #17313b; color: #f5f6f1; }
.outcome-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 110px; }
.outcome .eyebrow { color: #a5c6ff; }
.outcome h2 { margin-block: 23px 27px; }
.outcome-lead { margin-bottom: 18px; font-size: 22px; line-height: 1.45; }
.outcome-grid > div > p:last-child { max-width: 510px; color: #c6d4d5; font-size: 16px; }
.reported-result { border-left: 1px solid #567078; padding-left: 38px; }
.result-source { font: 10px/1.6 var(--mono); text-transform: uppercase; letter-spacing: .045em; color: #c6d4d5; }
.result-number { margin-block: 22px 10px; font: 400 106px/.95 var(--serif); letter-spacing: -.06em; color: #c3ddca; }
.result-number span { font-size: 60px; margin-left: 5px; }
.reported-result h3 { margin-bottom: 10px; font-size: 20px; line-height: 1.35; font-weight: 500; }
.reported-result > p:not(.result-source):not(.result-number) { color: #c6d4d5; font-size: 14px; }
.reported-result .result-caveat { border-top: 1px solid #567078; margin-top: 22px; padding-top: 18px; font-size: 12px !important; line-height: 1.65; }
.interview { display: grid; grid-template-columns: 1.12fr .88fr; gap: 35px 88px; padding-block: 98px 68px; }
.interview-heading h2 { margin-block: 19px 22px; font-size: clamp(35px, 3.5vw, 48px); }
.interview-heading > p:last-child { color: var(--muted); }
.interview-topics { list-style: none; padding: 0; margin: 4px 0 0; }
.interview-topics li { display: flex; align-items: baseline; gap: 18px; padding-block: 17px 20px; border-top: 1px solid var(--line); }
.interview-topics li > span { font: 11px/1.5 var(--mono); color: var(--blue); }
.interview-topics h3 { margin-bottom: 6px; font-size: 16px; font-weight: 600; }
.interview-topics p { color: var(--muted); font-size: 14px; }
.interview-bottom { grid-column: 1 / -1; display: flex; align-items: center; justify-content: space-between; gap: 30px; padding-top: 30px; border-top: 1px solid var(--line); }
.contact-link { display: flex; align-items: center; justify-content: space-between; gap: 38px; padding: 15px 20px; color: white; background: var(--blue); text-decoration: none; font-size: 15px; }
.contact-link:hover { background: #103fbc; }
.all-work { font-size: 14px; text-decoration: none; }
.all-work:hover { color: var(--blue); }
footer { display: flex; align-items: baseline; gap: 20px; padding-block: 25px 34px; border-top: 1px solid var(--line); color: var(--muted); font-size: 12px; }
footer .footer-name { color: var(--ink); text-decoration: none; }
footer a:last-child { margin-left: auto; text-decoration: none; }
.image-dialog { padding: 0; max-width: none; max-height: none; width: min(1500px, calc(100vw - 40px)); height: calc(100dvh - 40px); border: 0; background: var(--paper); color: var(--ink); }
.image-dialog::backdrop { background: #0e1c24d9; }
.image-dialog[open] { display: flex; flex-direction: column; }
.dialog-toolbar { padding: 12px 22px; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); }
.dialog-toolbar p { font: 11px/1.5 var(--mono); text-transform: uppercase; }
.close-dialog { cursor: pointer; border: 1px solid #bbc6c8; background: transparent; color: var(--ink); padding: 7px 14px; font-size: 13px; }
.close-dialog span { font-size: 20px; margin-left: 12px; }
.dialog-image-area { flex: 1; min-height: 0; display: flex; align-items: center; justify-content: center; padding: 18px; overflow: auto; }
.dialog-image-area img { width: auto; height: auto; max-width: 100%; max-height: 100%; object-fit: contain; }
.dialog-caption { padding: 0 22px 15px; text-align: center; color: var(--muted); font-size: 12px; }
@media (min-width: 1600px) {
  .hero-grid { gap: 100px; }
}
@media (max-width: 1000px) {
  .page-width { width: calc(100% - 56px); }
  .hero-grid { gap: 38px; }
  h1 { font-size: 85px; }
  .hero-thesis { font-size: 22px; }
  .hero-intro > p:not(.hero-thesis) { font-size: 15px; }
  .project-facts { gap: 22px; }
  .project-facts dd { font-size: 12px; }
  .screen-mat { padding: 24px 40px; }
  .before-after { gap: 20px; }
  .comparison-panel { padding: 18px; }
  .tradeoff { grid-template-columns: .72fr 1.28fr; }
  .tradeoff > div { grid-template-columns: 1fr; gap: 15px; }
  .decision-pair { gap: 30px; }
  .research { gap: 40px; }
  .outcome-grid { gap: 50px; }
  .interview { gap: 35px; }
}
@media (max-width: 740px) {
  .page-width { width: calc(100% - 40px); }
  .site-header { min-height: 80px; }
  .wordmark { font-size: 21px; gap: 6px; }
  .wordmark img { width: 24px; height: 26px; }
  nav { gap: 20px; font-size: 12px; }
  nav a:nth-child(2) { display: none; }
  .edition { flex-wrap: wrap; gap: 5px; font-size: 11px; padding-block: 15px; }
  .edition > span { font-size: 9px; }
  .hero { padding-block: 38px 38px; }
  .hero-topline { flex-wrap: wrap; gap: 8px; }
  .eyebrow, .read-time { font-size: 9px; }
  .hero-grid { grid-template-columns: 1fr; gap: 30px; margin-top: 28px; }
  h1 { font-size: clamp(65px, 12.8vw, 89px); line-height: .97; letter-spacing: -.052em; }
  .hero-intro { max-width: 560px; }
  .hero-thesis { max-width: 440px; font-size: 24px; }
  .hero-intro > p:not(.hero-thesis) { font-size: 16px; }
  .text-link { margin-top: 20px; }
  .project-facts { grid-template-columns: 1fr; gap: 18px; margin-top: 32px; }
  .project-facts > div { display: grid; grid-template-columns: .85fr 1.15fr; gap: 16px; }
  .project-facts dt { font-size: 9px; margin: 2px 0 0; }
  .project-facts dd { font-size: 12px; }
  .project-facts br { display: none; }
  .hero-art { margin-top: 28px; }
  .design { padding-block: 28px 54px; }
  .chapter-heading, .tradeoff { grid-template-columns: 1fr; gap: 15px; }
  .chapter-heading .eyebrow { padding: 0; }
  h2 { font-size: clamp(35px, 7.2vw, 48px); }
  h2 br { display: none; }
  .section-intro { margin-block: 20px 27px; font-size: 16px; }
  .screen-mat { margin-inline: -20px; padding: 18px 12px; }
  .before-after { grid-template-columns: 1fr; gap: 24px; }
  .comparison-panel h3 { font-size: 24px; }
  .comparison-panel figcaption { padding-bottom: 20px; }
  .comparison-panel figcaption > p:last-child { font-size: 14px; }
  .image-open { bottom: 9px; right: 9px; font-size: 10px; padding: 7px 10px; gap: 12px; }
  .screen-reading { grid-template-columns: 1fr; gap: 16px; padding-block: 22px; }
  .screen-reading > div { gap: 16px; }
  .screen-reading strong { display: inline; margin-right: 8px; }
  .screen-reading p { font-size: 13px; }
  .detail-index { min-width: 20px; }
  .tradeoff { padding-top: 24px; }
  .tradeoff h3 { font-size: 25px; }
  .decision-section { padding-block: 51px; }
  .decision-pair { grid-template-columns: 1fr; gap: 40px; margin-top: 30px; }
  .decision figcaption { padding-block: 10px 17px; font-size: 9px; }
  .decision h3 { font-size: 23px; }
  .research { grid-template-columns: 1fr; gap: 32px; padding-block: 58px; }
  .research-copy > p:not(.eyebrow) { font-size: 16px; }
  .sketch-label { font-size: 9px; }
  .research-board-heading { grid-template-columns: 1fr; gap: 15px; }
  .research-board-heading h3 { font-size: 25px; }
  .research-board .image-open { position: static; border: 0; border-top: 1px solid var(--line); box-shadow: none; justify-content: space-between; }
  .outcome { padding-block: 54px; }
  .outcome-grid { grid-template-columns: 1fr; gap: 37px; }
  .outcome-lead { font-size: 21px; }
  .reported-result { border-left: 0; border-top: 1px solid #567078; padding: 28px 0 0; }
  .result-number { font-size: 89px; margin-block: 20px 13px; }
  .result-number span { font-size: 52px; }
  .reported-result .result-caveat { max-width: 520px; }
  .interview { grid-template-columns: 1fr; gap: 28px; padding-block: 58px 42px; }
  .interview-heading h2 { font-size: 37px; }
  .interview-bottom { flex-direction: column; align-items: stretch; gap: 25px; padding-top: 25px; }
  .all-work { text-align: center; }
  footer { flex-wrap: wrap; gap: 7px 16px; font-size: 11px; }
  footer > span { display: none; }
  .image-dialog { width: calc(100vw - 16px); height: calc(100dvh - 16px); }
  .dialog-toolbar { padding: 10px 14px; }
  .dialog-image-area { padding: 7px; }
  .dialog-caption { font-size: 11px; padding: 0 15px 18px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
@media print {
  .edition, nav, .image-open, .image-dialog, .interview-bottom, footer a:last-child { display: none !important; }
  body { background: white; }
  .page-width { width: 100%; }
  section { break-inside: auto; }
  figure, .tradeoff, .reported-result { break-inside: avoid; }
  .outcome { background: #eef1ef; color: var(--ink); }
  .outcome p, .outcome .eyebrow, .result-number { color: var(--ink) !important; }
  .screen-mat { padding: 16px 60px; }
}